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Information × Registration Number 0226U001095, (0124U002187) , R & D reports Title Marketing, accounting, financial and security mechanisms for the functioning and development of business entities and the real estate market in the conditions of digital transformation popup.stage_title Функціонування та розвиток суб'єктів господарювання та ринку нерухомості в умовах цифрової трансформації Head Fisunenko Pavlo A., к.е.н. Registration Date 21-01-2026 Organization Ukrainian State University of Science and Technologies popup.description1 Development of marketing, accounting, financial and security mechanisms for the functioning and development of business entities and the real estate market in conditions of digital transformation popup.description2 The current stage of economic development is characterized by rapid digital transformation, which affects all areas of activity, in particular the real estate market and management of business entities. The main objective of this study is to analyze and determine the effectiveness of marketing, accounting, financial and security mechanisms in the context of digital transformation of the real estate market. Expected scientific results: 1. Identify key trends in marketing approaches to promoting services in the real estate market based on digital technologies. 2. Develop recommendations for improving accounting practices taking into account the latest technologies, which will contribute to increasing the accuracy and speed of financial information processing. 3. Identify the most effective financial instruments for investing in real estate in the context of digitalization. 4. Develop practical recommendations for ensuring information security of enterprises operating in the real estate market. Product Description popup.authors Nadiia O. Fisunenko Anton I. Baranov Iryna V. Kononova Olha Romanchenko Olena Galushko Nataliia M. Svichkar Yurij Buleev Maryne Margaryan Oleksander Sidorov Andrii Anferov Mykola Berestiuk Serhii Kocheharov Viktor Podriez popup.nrat_date 2026-01-21 Close
R & D report
Marketing, accounting, financial and security mechanisms for the functioning and development of business entities and the real estate market in the conditions of digital transformation
Head: Fisunenko Pavlo A.. Marketing, accounting, financial and security mechanisms for the functioning and development of business entities and the real estate market in the conditions of digital transformation. (popup.stage: Функціонування та розвиток суб'єктів господарювання та ринку нерухомості в умовах цифрової трансформації). Ukrainian State University of Science and Technologies. № 0226U001095
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Updated: 2026-03-21


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