Registration Number
0226U001095,
(0124U002187)
, R & D reports
Title
Marketing, accounting, financial and security mechanisms for the functioning and development of business entities and the real estate market in the conditions of digital transformation
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Функціонування та розвиток суб'єктів господарювання та ринку нерухомості в умовах цифрової трансформації
Head
Fisunenko Pavlo A., к.е.н.
Registration Date
21-01-2026
Organization
Ukrainian State University of Science and Technologies
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Development of marketing, accounting, financial and security mechanisms for the functioning and development of business entities and the real estate market in conditions of digital transformation
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The current stage of economic development is characterized by rapid digital transformation, which affects all areas of activity, in particular the real estate market and management of business entities.
The main objective of this study is to analyze and determine the effectiveness of marketing, accounting, financial and security mechanisms in the context of digital transformation of the real estate market.
Expected scientific results:
1. Identify key trends in marketing approaches to promoting services in the real estate market based on digital technologies.
2. Develop recommendations for improving accounting practices taking into account the latest technologies, which will contribute to increasing the accuracy and speed of financial information processing.
3. Identify the most effective financial instruments for investing in real estate in the context of digitalization.
4. Develop practical recommendations for ensuring information security of enterprises operating in the real estate market.
Product Description
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Nadiia O. Fisunenko
Anton I. Baranov
Iryna V. Kononova
Olha Romanchenko
Olena Galushko
Nataliia M. Svichkar
Yurij Buleev
Maryne Margaryan
Oleksander Sidorov
Andrii Anferov
Mykola Berestiuk
Serhii Kocheharov
Viktor Podriez
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2026-01-21
