Registration Number
0226U002608,
(0121U107488)
, R & D reports
Title
Marketing activities of enterprises in the conditions of economic transformation
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Маркетингові активності підприємств в умовах трансформації економіки
Head
Krainiuchenko Olha F., Кандидат економічних наук
Pietukhova Olha M., Доктор економічних наук
Registration Date
02-03-2026
Organization
National university of food technologies
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The development of theoretical and methodological foundations and practical recommendations to improve marketing activities of enterprises during economic transformation
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Research report: 131 p., 1 h., 8 tables, 9 figures, 112 sources.
MARKETING ACTIVITY, MARKETING ACTIVITY EVALUATION, MARKETING BEHAVIOR OF ENTERPRISES, ACTIVITY ANALYSIS, COMMUNICATION ACTIVITY TOOLS, MARKETING SALES ACTIVITY, ENTERPRISE SALES ACTIVITY ON THE INTERNET, SUBSTANTIATION OF MARKETING PROJECTS.
Theoretical and methodological approaches to defining, analyzing, and evaluating the marketing activity of enterprises in a volatile economic environment have been developed; the marketing behavior of enterprises has been investigated, and a comprehensive analysis of their marketing activities has been conducted.
The toolkit for ensuring the marketing activity of food industry enterprises has been expanded, specifically regarding marketing tools for communication activities and opportunities for activating marketing sales operations, including online channels; theoretical and methodological approaches to justifying marketing projects have been developed, and directions for improving branding effectiveness under transformational shifts have been identified.
Product Description
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Nataliia P. Skryhun
Svitlana B. Rozumeі
Larysa V. Kapinus
Iryna A. Boiko
Irina V. Nikolaenko
Tatiana H. Belova
Kateryna Y. Semenenko
Valentyn М. Popovych
Volodymyr I. Strashynskyi
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2026-03-02
