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Information × Registration Number 0226U003064, (0123U100365) , R & D reports Title Marketing management of business development based on the resilience of socio-economic systems popup.stage_title Маркетингове управління розвитком бізнесу на засадах резильєнтності соціально-економічних систем Head Savytska Nataliia L., Доктор економічних наук Registration Date 15-03-2026 Organization State Biotechnology University popup.description1 Substantiation of scientific and methodological, conceptual provisions and applied tools of marketing management of business development on the basis of the resilience of socio-economic systems popup.description2 Objective: To substantiate the scientific, methodological, and conceptual provisions, as well as the applied tools of marketing management for business development based on the resilience of socio-economic systems. Scientific Result: the study substantiates the theoretical and methodological foundations of marketing management for business development based on the resilience of socio-economic systems in conditions of high uncertainty, crisis disruptions, and structural economic transformations.. Scientific Novelty: Advanced: theoretical foundations of resilient marketing and marketing management to ensure business sustainability. Developed: the SELF&IRR behavioral resilience factor model for level assessment and strategic decision-making; the 4D-DAV (Dynamic Augmented Value) model, comprising a unique value product, a brand with meaning, care-based communication, and "wow-effect" service; and methodological tools for the strategic application of digital marketing technologies. Refined: An integrated approach to studying the digital marketing resilience of FMCG companies; systematized digital marketing mechanisms and tools to ensure business stability in a digitalized environment; and a conceptual model of paradigmatic benchmarks for organic business resilience. Scientific Level: The results have been implemented into the operations of enterprises and higher education institutions. Significance and Practical Application: the findings enable the management of marketing activities based on resilience principles, facilitating timely adaptation to dynamic changes and increasing business stability in ultra-complex economic conditions. Publications: 1 collective monograph, 1 chapter in a foreign collective monograph, 75 articles, and 166 conference abstracts. Product Description popup.authors Ellina V. Pakhucha Olena V. Zhehus Hanna L. Chmil Iryna H. Bubenets Kateryna S. Olinichenko Olha M. Priadko Oksana P. Afanasieva Mariia V. Mykhailova Ihor Y. Tarasov Nataliia M. Penkina Kateryna V. Polevych Oleksii S. Makieiev Oleh Y. Sinaiuk Denys V. Dorofieiev Andrii O. Polevych Dmytro P. Reznik Ihor M. Korotkov Volodymyr V. Davydenko Yaroslav S. Lysyi Vladyslav O. Babyka V'iacheslav O. Ivashchenko Vadym S. Koniukhov Serhii V. Kots Olha P. Sukhina Yuliia A. Krysko Anna S. Bondarenko Ihor S. Fadieiev Alina V. Karpenko Anna O. Yermakova Anastasiia S. Zhovtun Ruslan V. Hontar Sofiia V. Maliukina Yurii V. Kolomiiets Denys S. Shyian popup.nrat_date 2026-03-15 Close