Registration Number
0226U003285,
(0125U004080)
, R & D reports
Title
Formation of the marketing strategy of LLC DREVO-KHARKIV
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Підготовчо-аналітичний етап (збір інформації, аналіз поточного стану підприємства та ринкового середовища). Дослідницько-діагностичний етап (проведення маркетингових досліджень, сегментація ринку, визначення цільових аудиторій). Стратегічно-проектувальний етап (розробка маркетингової стратегії та визначення її ключових елементів). Операційно-прикладний етап (формування практичних рекомендацій і розробка інструментів впровадження стратегії). Завершальний етап передбачає представлення результатів роботи, передача рекомендацій Замовнику та оформлення звітної документації
Head
Dmytro V. Shyian, д.е.н.
Registration Date
26-03-2026
Organization
Simon Kuznets Kharkiv National University of Economics
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To develop an effective marketing strategy for LLC «DREVO-KHARKIV» that will enhance the company’s competitiveness in the wooden products market
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The purpose of the study is to develop an effective marketing strategy for LLC "DREVO-KHARKIV" that will ensure enhanced competitiveness of the enterprise in the wood products market.
The object of the research is the process of formation and implementation of the marketing strategy of the enterprise.
The subject of the study includes theoretical, methodological, and practical aspects of developing a marketing strategy aimed at enhancing competitiveness and improving sales performance.
The research methods include abstract-logical, monographic, economic-statistical, comparative analysis, SWOT analysis, generalization, system approach, graphical and analytical methods of information processing.
The study investigates current trends in the timber and wood products market and the operational specifics of woodworking enterprises; analyzes the marketing environment and competitive position of LLC "DREVO-KHARKIV"; evaluates the effectiveness of its marketing activities, including digital promotion channels and website performance; and identifies the key factors influencing the formation of the enterprise's marketing strategy.
The scientific novelty lies in the further development of methodological approaches to marketing strategy formation based on the integration of strategic market analysis, assessment of competitive advantages, web communication effectiveness, and digital marketing tools, with justification of a comprehensive set of marketing measures tailored to the specifics of LLC "DREVO-KHARKIV".
The practical significance consists in the development of recommendations for improving marketing activities, optimizing pricing and product range policies, and increasing the efficiency of digital promotion channels. The proposed measures can be implemented in the activities of LLC "DREVO-KHARKIV" to strengthen its competitive position and ensure sustainable development.
MARKETING STRATEGY, DIGITAL MARKETING
Product Description
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Viktoriia М. Luhova
Dmytro V. Shyian
Maryna I. Us
Andriienko Anna D.
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2026-03-26
