Registration Number
0226U004235,
(0125U003367)
, R & D reports
Title
Formation of the university’s brand in socio-economic conditions of today
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Формування бренду закладу вищої освіти в соціоекономічних умовах сучасності
Head
Yunyk Ivan D., Доктор педагогічних наук
Registration Date
20-07-2026
Organization
Yunyk Ivan D.
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The purpose of the work is to scientifically substantiate the theoretical and methodological principles of university's brand formation in Ukraine, to develop a set of methods for its purposeful formation and to experimentally test the effectiveness of this set of methods.
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The scientific results of the scholarship work based on research materials within the framework of receiving the Borys Paton Scholarship of the Verkhovna Rada of Ukraine in accordance with Resolution of the Verkhovna Rada of Ukraine No. 4570-IX are 28 publications in Ukrainian and English, in particular in leading domestic professional publications and foreign publications indexed in the international scientometric database Scopus. The scientific novelty of the obtained research results are that for the first time in Ukrainian pedagogical science a holistic study of the problem of forming a brand of a higher education institution has been carried out; the content and structure of the specified phenomenon have been clarified; the criteria and parameters of the formation of the brand of a higher education institution have been determined; the theoretical and methodological principles of formation of the specified phenomenon have been substantiated; a set of effective algorithms for the purposeful formation of the brand of a higher education institution has been developed; the content of the concepts of “image of a higher education institution” and “reputation of a higher education institution”, as well as the procedural and interval determinants of the formation of the brand of a higher education institution have been clarified; the technologies for diagnosing the state of formation of a scientific and pedagogical employee of a higher education institution as a brand carrier of three types of image (as a university lecturer, as a scientist and as a practitioner outside the higher education system) and the pole of the modality of reputation have been improved; further development have been received provisions on the methodological, theoretical and methodological principles for increasing the competitiveness of a higher education institution through brand formation and its promotion in the market for providing educational and scientific services.
Product Description
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Ivan D. Yunyk
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2026-07-20
