Search academic texts

Information × Registration Number 0304U004200, 0101U002799 , R & D reports Title Methodological basis of the strategical marketing of organizations under conditions of market transformations popup.stage_title Мотиваційний аналіз як фундаментальна основа створення баз даних та відбору стратегічної поведінки Head Semenjak I., Registration Date 26-03-2004 Organization Kharkov National University named after V.N.Karazin popup.description2 Object of researches - modern technologies of marketing of long-term relationships with customers as components of strategic marketing - management. Subject of researches - scientific theories and techniques мотивационного of the analysis for formation of a profile of customers in a system of strategic marketing. The purpose of research - scientific understanding of problems of acclimatization of perspective development trends of marketing in Ukraine, founded on long-term relationships with customers and modern information technologies, updating(adjusting) of methodological principles of an estimation of motivations as fundamental condition of mining of marketing development strategies of the theory of panel marketing researches and on this basis(fundamentals) of creation of a technique typicolisation of customers on set(combination) мотивационных of tags. Method of testing - idealized generalizations (depth of information retrieval - 5-10 years), fulfilment of the exploratory projects on stages(phases) Work, статистико-analytical, psychographic, method scientific абстрагирования, research experiment. Creation primary and usage of secondary information massifs. A computer data processing and licensed software. System of the resolved problems and scientific novelty of the obtained outcomes. The urgency and practical prospects of development in Ukraine of marketing of relationships as a fundamentals of long-term partnership in a system "demand "- proposal" is demonstrated. Such attitudes(relations) differ by a two-sided economic gain, prognosis, and capacity to reduce(descend) market hazards in unstable mediums. The necessity of the solution of methodological and methodical problems of informational - analytical maintenance of marketing of relationships is justified. The methodological principles of analysis of motivations, founded on fundamental conditions of their historical development are designed, which one serve to further perfecting of the theory of behavior of customers. The practical guidelines on mining the programs of an estimation motivation of the solutions relevant, first of all, for the explorers of the Ukrainian market are formulated. The significant technique typologization of customers on set(combination) мотивационных of tags is designed practically, which one allows the companies to correct the base market, to select a target segment, to estimate productivity of marketing tools. Is theoretically justified and experimentally correctness of usage of panel researches for an estimation of qualitative shifts in motivation the solutions under influencing of the intensive and extensive factors is demonstrated, that is the scientific - practical contribution to development of the theory of marketing researches. The scientific - search experiments of field researches for the evidences of arguments of selection of carriers(launchers) and sets(combinations) of units of panel supervision(observations) are executed(made). The generalizations of modern information technologies, effective for practical support of systems of marketing of relationships are executed(made). The urgency of activity is ensured(supplied) with communication(connection) of a problem of research with a problem of an intrusion of the off-the-shelf directions of marketing to practice of firms of Ukraine. Product Description popup.authors popup.nrat_date 2020-04-02 Close