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Registration Number

0306U008387, 0105U006215 , R & D reports

Title

Development of strategies of publicity activity of JSC ''Bilitska mebleva fabrika''

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Методологічні та методичні основи дослідження стратегій рекламної діяльності.

Head

Dmytro M. Chervanev,

Registration Date

10-11-2006

Organization

Taras Shevchenko Kiev university

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1. Mythological and methodological basis of researching advertising strategies have been developed. 2. On the basis of analyzing of furniture market, characteristics of trading enterprise and analyzing of internal organizational environment the strategies of effective advertising activities of "BMF" were developed. 3. The ways of increasing effectiveness of managing advertising activities of "BMF".5635

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2020-04-02