Registration Number
0306U008387,
0105U006215
, R & D reports
Title
Development of strategies of publicity activity of JSC ''Bilitska mebleva fabrika''
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Методологічні та методичні основи дослідження стратегій рекламної діяльності.
Head
Dmytro M. Chervanev,
Registration Date
10-11-2006
Organization
Taras Shevchenko Kiev university
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1. Mythological and methodological basis of researching advertising strategies have been developed. 2. On the basis of analyzing of furniture market, characteristics of trading enterprise and analyzing of internal organizational environment the strategies of effective advertising activities of "BMF" were developed. 3. The ways of increasing effectiveness of managing advertising activities of "BMF".5635
Product Description
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2020-04-02