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Information × Registration Number 0310U002028, 0108U008202 , R & D reports Title Forming of effective strategy of auction-entertaining enterprise with an akvaparkom for Joint-stock COMPANY "KVVS" (Lvov) popup.stage_title Формування ефективної стратегії торговельно-розважального підприємства з аквапарком для ЗАТ "КВВС"(м.Львів) Head Sokhatska Olena Mukolaivna, Доктор економічних наук Registration Date 28-01-2010 Organization Ternopol National Economic University popup.description2 The article of research is теоретико-методологические, methodical and organizationally practical aspects of forming and use of strategies, technologies and marketing elements, in practice of domestic trade-entertaining enterprises with аквапарком. The primary purpose of research work is a теоретико-методологическое ground of processes of forming of strategies at the market of services of leisure.The scientific novelty of the conducted research consists in: forming of conceptual principles of the strategic marketing, зъъясуванни of his role and value in activity of trade-entertaining enterprise with аквапарком; considered questions of concept vehicle, in particular, formed categories of the investigated area, namely: services of leisure, market of services of leisure, infrastructure of market of services of leisure, trade-entertaining enterprise, marketing strategy of trade-entertaining enterprise; the optimized organizational of аквапарка chart is offered; алг is worked out. Product Description popup.authors Іванечко Неля Ростиславівна popup.nrat_date 2020-04-02 Close