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0415U001871,
к.філол.н.
03-04-2015
o
The Advertising Vocabulary in the Structure of the Ukrainians' Language Picture of the World
Denysevych Olena Viktorivna,
popup.head Nedashkovska Tetayna Yevhenivna
popup.opponent Навальна Марина Іванівна
popup.opponent Колесникова Лариса Леонідівна
Дослідження присвячене вивченню мовної картини світу українців, зокрема фрагмента, представленого лексикою реклами; проаналізовано основні підходи до тлумачення понять картина світу, менталітет та мовна картина світу; з'ясовано значення вільного асоціативного експерименту для вивчення мовної свідомості; зіставлено лексичне й асоціативне значення слів-стимулів; на основі анкетування 885 осіб шляхом вільного асоціативного експерименту відтворено мовну картину світу українців, представлену лексикою реклами.
2015-04-03
2020-04-03
Updated: 2025-12-09
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