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0415U003546,
к.е.н.
19-05-2015
o
Strategic planning of marketing activities of tourist industry of Ukraine.
Melnyk Nataliya Valeriyivna,
popup.head Yurynets Zorynа Volodymyrivna
popup.opponent Маркіна Ірина Анатоліївна
popup.opponent Герасименко Віктор Григорович
Здійснено дослідження основних тенденцій стратегічного маркетингового планування на підприємствах туристичної галузі України, а також удосконалено механізм інформаційно-аналітичного забезпечення, методично-практичний інструментарій даного виду планування та розроблено концепцію інтеграції зусиль стратегічних державно-приватних туристичних альянсів у процес формування та реалізації міжнародної маркетингової стратегії розвитку туризму України.
2015-05-19
2020-04-03
Updated: 2025-12-09
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