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Information × Registration Number 2107U000786, Article popup.category Thesis Title popup.author popup.publication 01-01-2007 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/60635 popup.publisher Українська академія банківської справи Національного банку України Description The banking industry is highly competitive, with banks not only competing among each other; but also with non-banks and other financial institutions. Most bank product developments are easy to duplicate and when banks provide nearly identical services, they can only distinguish themselves on the basis of price and quality. Therefore, customer retention is potentially an effective tool that banks can use to gain a strategic advantage and survive in today’s ever-increasing banking competitive environment. popup.nrat_date 2025-05-12 Close