Registration Number
2116U007051, Article
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Стаття
Title
Integration of Regional Marketing into Innovative Regional Development in the Context of Globalization of the World Economy (AI translated)
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Коломицева Олена Віталіївна
Боковня Анжеліка Олегівна
Kolomytseva Olena Vitaliivna
Bokovnya Anzhelika Olehivna
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01-01-2016
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Черкаський державний технологічний університет
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https://er.chdtu.edu.ua/handle/ChSTU/1211
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Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie
Description
Development of marketing approaches to the regional management in Ukraine is determined,
primarily, by the world economic globalization and growing competition for
resources, including investment, among the regions. In modern world the globalization
process practically formed a market of territories, in which each territorial unit, each
region tries to offer the most attractive product in a form of living environment, entrepreneurial
activity and recreation. Obviously, consumers choose a region that better suits
their demands, hence creating the need for any region to apply the concept of regional
marketing and create its marketing potential to advance into the global territorial market.
We should note the importance of addressing the problem of successful use of marketing
tools for the regional development. In highly dynamic economic and social situation
both within the region and beyond, all the more pressing becomes making justifiable and
timely management decisions, aimed at creating competitive advantages of the region
and enhancing its appeal to the public with special emphasis on its distinctive features,
development and strengthening of positive investment dynamics.
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2026-04-27
