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Information × Registration Number 2116U007382, Article popup.category Стаття, Рецензовано Title Women as shown in entertainment programs on tv channels <unk>1+1<unk> and <unk>Noviy Kanal<unk> (AI translated) popup.author Мазіпчук І. (Mazipchuk I.)Mazipchuk I. (Mazipchuk I.) popup.publication 01-01-2016 popup.source_user Національний університет "Острозька академія" МОН України popup.source https://eprints.oa.edu.ua/id/eprint/5315/ popup.publisher Description У статті проведено аналіз формування і розповсюдження засобами масової інформації (ЗМІ) на телеекранах стереотипів поведінки жінок, що пропагують гендерну нерівність, задекларовано порушення прав жінок на прикладах двох телепрограм «Хто зверху?» та «Міняю жінку» на телеканалах «Новий канал» та «1+1» відповідно. Обґрунтовано напрями роботи ЗМІ для досягнення соціальної рівності між жінками та чоловіками. (The article analyses how TV channels «1+1» and «Noviy Kanal» in their shows «I Swap My Wife?» and «Who’s on Top» respectively, spread sexist stereotypes about women’s behavior and how they peddle gender inequality. It also provides the guiding principles for media to serve the purpose of achieving the social equality between men and women. The article describes the most obscene violations of rights of women and norms of gender equality during airing of the abovementioned shows where women, for example, are used only as sex toys or as housewives. The shows also draw unfair comparisons about women based on unjust assumptions. The reader will learn about the difference in the number of man and women who hold higher education degrees, cause traffic accidents, receive average wage per hour and other statistics. The article strongly suggests that it is the role of media and TV outlets in particular to mend the gender inequality in Ukraine and not aggravate it. In the conclusion, the article offers some of the ways to resolve this problem. Most importantly, the TV must bring the true picture backed by facts and objective statistical data, not by poll surveys carried out in social networks. It cannot adhere to propaganda of gender inequality masked as humor and jokes and it should refrain from making unnecessary stereotypes. These principles will help the scriptwriters and authors of the popular Ukrainian shows to debunk the myths about inferiority of women) popup.nrat_date 2026-05-01 Close