Registration Number
2117U008727, Article
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Текст
Title
Higher education of Ukraine and the needs of consumers (AI translated)
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Брітченко Ігор Геннадійович
Чайка Інна Петрівна
Maciaszczyk Paweł
Britchenko Igor
Chaika Inna
Britchenko Ihor Hennadiiovych
Chaika Inna Petrivna
Maciaszczyk Pawel
Britchenko Igor
Chaika Inna
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01-01-2017
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Ужгородський національний університет
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https://dspace.uzhnu.edu.ua/jspui/handle/lib/18201
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London: CRC Press/Balkema Taylor &Francis Group
Description
The aim of the paper is the development of theoretical approaches and practical recommendations for the formation of a system to respond to the needs of consumers in the company that provides the service.
Theoretical and methodological foundation work was to study and rethink works of Ukrainian and foreign scientists on improving marketing activities, services based on the formation of a system to respond to the needs of consumers. Based on systematic methods, structural analysis, causal analysis, synthesis and argumentation proposed system respond to the needs of consumers in higher education (universities).
The importance of formation of the system to respond to the needs of consumers for Ukrainian universities and determined its structural components; classified obstacles to implementation in Ukrainian university system to respond to the needs of consumers and the ways to overcome them; Chart systematization process designed event involving consumers and roadmap event (for example, of "Career Day").
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2026-06-13
