Registration Number
2120U009923, Article
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Стаття
Title
The influence of the emotional branding at the consumers (AI translated)
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Vartanova Olena
Korol Inna
Вартанова Олена Вікторівна
Король Інна Віталіївна
Vartanova Olena
Korol Inna
Vartanova Olena Viktorivna
Korol Inna Vitaliivna
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01-01-2020
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Черкаський державний технологічний університет
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https://er.chdtu.edu.ua/handle/ChSTU/2288
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Innovative Solutions in Modern Science
Description
The main idea of this work is to substantiate the influence of the emotional component of the brand on customers. The connection of the emotional perception at the brand with consumers is presented, the essence of the emotional component of the brand is revealed. The brand features formation, as well as the characteristic features of emotional branding, are considered. The emotional profile of the target audience is investigated, the benefits of the product that correspond to the emotional inquiry, values , and interests at the conscious or unconscious level are found.
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2026-04-27
