Registration Number
2122U001105, Article
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Стаття
Title
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Бей Ганна Вадимівна
Шперчук Андрій Олександрович
Думанська Альона Олександрівна
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01-01-2022
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Донецький національний університет імені Василя Стуса
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https://r.donnu.edu.ua/handle/123456789/2819
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Мукачево: Мукачівський державний університет
Description
Стаття у виданні “Економіка та суспільство” Мукачівського державного університету Випуск # 44 / 2022
The article is devoted to the issues of theoretical and methodological substantiation and practical implementation
of artificial intelligence (AI) technology in the system of strategic management of banking institution development.
The content and directions of AI technologies application in the management of modern organizations strategic
development, as well as the prospects for testing the world experience in Ukraine are determined. The features of
the strategic development of the banking sector are described, the key priorities characteristic of the current stage
is highlighted. The aspects and advantages of artificial intelligence technologies application in the banking system
are analyzed, the key issues of increasing the competitiveness of banking institutions due to AI technologies in an
unstable and changing environment are highlighted. It is substantiated that an important aspect of the application
of AI technologies is marketing activities and risk management along with the improvement of decision-making processes
The reasons that encourage banks to actively develop digital transformation projects and implement artificial
intelligence technologies in operational and strategic activities are identified. It is noted that soon the banking sector
will be divided into representatives of the traditional and newest segment, each of which will have its own market
share. Based on the results of the empirical analysis, the areas of strategic management that are in focus of the
leading banks and can be improved due to the capabilities of artificial intelligence algorithms and other breakthrough
technologies are identified. It was also underlined that digital technologies, which are considered from the standpoint of empowering staff, and not for the purpose of its functional replacement, will maintain a higher level of motivation
and engagement of the employees. The directions of the system of banking institution strategic management improvement
through technological updating of services, automation and optimization of business processes based on AI are substantiated.
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2025-01-09
