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Information × Registration Number 2125U003623, Article popup.category Стаття Title popup.author Бутова Р. К.Гаврилова А. А. popup.publication 28-04-2025 popup.source_user Харківський національний економічний університет імені Семена Кузнеця popup.source https://repository.hneu.edu.ua/handle/123456789/35956 popup.publisher ХНЕУ ім. С. Кузнеця Description In this article scientific and methodical recommendations concerning the formation and development of CRM-system for creating by means of its tools a complete picture of life cycle of company client of the are developed. It is defined as concept life cycle of the client. Besides the automation of business processes of company's interaction with clients through making elements of CRM-system is considered. The analysis of influence of the client's condition changes during life cycle of the client on achieving the purposes of the company is presented. popup.nrat_date 2025-11-10 Close