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Information × Registration Number 2125U004301, Article popup.category Thesis Title Digital analytics of consumer behavior as a tool for information support of business decision-making (AI translated) popup.author Kalinina M.R.Зябіна Євгенія АнатоліївнаKalinina M.R.Zyabina Yevheniya Anatoliivna popup.publication 01-01-2025 popup.source_user Сумський державний університет popup.source https://essuir.sumdu.edu.ua/handle/123456789/101331 popup.publisher Комунальний заклад вищої освіти «Кременчуцька гуманітарно-технологічна академія» Полтавської обласної ради Description In the modern economy characterized by a high level of digitalization, consumer behavior analytics is becoming a strategic tool for managerial and marketing decision-making. In a saturated market and amid rapid changes in consumer preferences, digital technologies enable companies to effectively collect, structure, and analyze customer data. Thus, the use of digital analytics ensures targeted and well-founded interaction with consumers. It serves not only as a marketing analysis tool but also as a foundation for strategic business decisions, contributing to increased competitiveness, managerial flexibility, and the development of personalized customer strategies in line with current market trends. popup.nrat_date 2026-04-17 Close