Registration Number
2125U009320, Article
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Title
Marketing distribution and sales policy in the enterprise's economic security system (AI translated)
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Брітченко Ігор Геннадійович
Maksym Bezpartochnyi
Igor Britchenko
Olesia Bezpartochna
Yevhenii Volkov
Radomir Mykolenko
Britchenko Ihor Hennadiiovych
Maksym Bezpartochnyi
Igor Britchenko
Olesia Bezpartochna
Yevhenii Volkov
Radomir Mykolenko
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01-01-2025
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Ужгородський національний університет
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https://dspace.uzhnu.edu.ua/handle/lib/81782
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Plovdiv: ANIS Publishing Complex
Description
The paper examines the role of marketing distribution and sales policy as a key subsystem of economic security of the enterprise. It analyzes how distribution channels, logistics efficiency, customer relationship management, pricing behavior, and market communication influence economic stability, resistance to risks, and competitive resilience. A conceptual model of security-oriented marketing distribution policy is proposed, integrating economic security indicators, risk management tools, and adaptive marketing strategies.
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2026-06-13
