Registration Number
0221U105412,
0121U110255
, R & D reports
Title
Development of strategic directions of enterprise development in the conditions of a pandemic
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Head
Zvarych Roman Y., Доктор економічних наук
Registration Date
07-07-2021
Organization
Western Ukrainian National University
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The object of research is the activity of a business entity. The purpose of research is to develop scientific and methodological and practical recommendations for improving the efficiency of the enterprise in a pandemic. Research methods: comparison, analysis and synthesis, induction and deduction using economic and statistical methods. The generalized scientific result of the work is the development of strategic directions of enterprise development in the conditions of declining purchasing power of buyers during the COVID-19 pandemic. Formation of methodical recommendations on improvement of communication tools, use of the Internet platform for promotion of goods and services of the enterprise. Development of the company's brand due to changes in organizational culture and improvement of employee motivation system. The scientific novelty of the research reflects: substantiation of the leading theoretical and applied aspects of the enterprise, the importance of the analytical basis based on research in management decisions, identifying ways to improve the efficiency of the enterprise.
Product Description
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Bratko Oleksandra S.
Zvarych Roman Y.
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2021-07-07
