Registration Number
0221U105417,
0121U110945
, R & D reports
Title
Interaction management of small and large tourist enterprises base on using innovative marketing technologies for specialized types of tourism development
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Head
Naumik-Hladka Kateryna Н.,
Registration Date
07-07-2021
Organization
Simon Kuznets Kharkiv National University of Economics
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The purpose of the study - Development of theoretical and methodological support for strategy formation for the interaction of small and large tourism enterprises based on using innovative marketing technologies for specialized types of tourism development.
The study analyzes the specialized types of tourism for their distribution in Ukraine. It was found that among the presented specialized types of tourism one of the most promising is ethnographic tourism (due to the rich historical and cultural heritage of Ukrainians), the resources of which are poorly used. Also, it was considered and analyzed the general practice of organizing the interaction of small and large enterprises in the field of tourism. The theoretical and methodical analysis bases on economic maintenance development of small and large enterprises interaction in the field of tourism is carried out. The main modern trends are identified and the main directions of interaction of different business entities in the field of tourism are analysed. Based on the results of the research, an approach to the economic support of the small and large tourism enterprises interaction has been developed. The presence and analysis the directions of globalization phenomena influence on the processes of integrative interaction of small and large tourist enterprises are determined. It is shown that in accordance with the directions of such influence the corresponding transformational processes of directions and development principles of small and large tourist enterprises interaction take place. The essence and directions of influence of transformation processes on the specified development are defined. In addition, it was studied the use of innovative marketing technologies, which can not only promote specialized types of tourism, including ethnographic, among Ukrainians and foreigners and increase the number of tourists, but also improve the small and large tourism enterprises interaction.
Product Description
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Zyma Oleksandr H
Kasenkova Kateryna V
Naumik-Gladka Kateryna H
Semkiv Mariana O
Sushchenko Serhii S
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2021-07-07
