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Information × Registration Number 0222U001365, 0119U100179 , R & D reports Title Development of scientific and methodological foundations and practical tools for evaluating of the product innovations commercial (market) prospects. popup.stage_title Head Nagornyi Yeugene I., Кандидат економічних наук Registration Date 26-01-2022 Organization Sumy State Pedagogical University named after A. S. Makarenko popup.description2  Іmproved methodological foundations and criteria for assessing and selecting innovative projects from a number of alternatives; a theoretical and methodological approach to marketing testing has been developed; a methodological approach has been developed, with the help of which a decision is made about the readiness of innovative products to enter the market and the completion of work on the marketing testing procedure; improved theoretical and methodological approach to diagnostics of consumer capital of an enterprise. Product Description popup.authors Illiashenko Nataliia S Biloshkurska Nataliya V Berezova Svitlana M Golysheva Yevgeniia O. Gryshchenko Olena F. Dieniezhnikov Sergii S Donchenko Victoriia M Nagornyi Yeugene I Omelianenko Vitalii A Omelianenko Olena M popup.nrat_date 2022-03-09 Close