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Information × Registration Number 0223U001624, 0120U105354 , R & D reports Title Transformation of the economic entities behavior under digitalization popup.stage_title Head Savytska Nataliia L., Доктор економічних наук Registration Date 01-02-2023 Organization State Biotechnology University popup.description2  The thesispurposeis the scientific and methodological, conceptualtaskssubstantiation of entitiesadapting the behaviorto the economy digitalization modernconditions and the methodologicaltoolkit of forming the customerexperiencemarket in variousspheres of economicactivity. The obtainedscientificresult of the work: the theoreticalprinciples of the economicentitiesbehavior in the conditions of digitalization aregrounded; appliedtoolkit for customerexperienceformation in variousspheres of the domesticeconomyhasbeendeveloped. The novelty of the obtainedresults. The theoretical and methodologicalbasis of the entitiesadaptivebehavior of the consumermarketisoffered. The conceptualprinciples of enterpriseadaptive digital behavior, takingintoaccount digital readiness and customerexperience, aregrounded. The features of customerexperiencemanagement in the hotelindustryaredetermined. A scientific and methodologicalapproachto the assessment of enterprises’ adaptivebehaviorisoffered. The methodicaltoolkit for complexdiagnostics of enterpriseadaptive digital behaviorhasbeenimproved. A scientific and methodicalapproachto the evaluation of the enterpriseinternal digital capabilities. Scientific and practicalapproacheshavebeenimproved: the use of digital marketing; marketing technologies for the promotion of organicproducts; formation of enterpriseadaptive digital behaviorstrategy; assessment of consumersatisfactionwith the process of interaction in the markets of goods and services (hotel and restaurant and information and advertisingindustry), management of digital customerexperience; formation of additional digital capabilitiesbasedon SMM audit. Scientificlevel of the obtainedresults. The resultsareimplemented in the activities of enterprises and highereducationestablishments. The obtainedresultsmakeitpossibletoimprove the adaptability and customerexperience of economicentities, tostrengthen the scientificsupport of the educational process. Product Description popup.authors Androsova Tatyana V. Afanasiev Dmytro V. Afanasieva Oksana Pylypivna Bubenets Iryna H. Humanenko Yelyzaveta V. Dekadina Viktoriia V. Jgutashvili Nataliia M Zhehus Olena Valentynivna Zhukovskyi Yehor D. Kulinich Oksana A. Marenych Viktoriya Myhaylivna Mykhailova Mariia V. Olinichenko Kateryna S Pakhucha Ellina V. Polevich Kateryna Vitaliyivna Priadko Olha M. Tarasov Ihor Yu. Ushakova Nataliia G Chmil Hanna Leonidivna popup.nrat_date 2023-02-01 Close