Registration Number
0223U003823,
0121U111778
, R & D reports
Title
Marketing strategy for the formation of inter-firm relations of the enterprise
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Head
Andrushkevych Zinaida M., Кандидат економічних наук
Registration Date
07-07-2023
Organization
Khmelnytskyi National University
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Research object - LLC "MetalService," Khmelnytskyi city.
Research subject - marketing activities and inter-firm communications of the enterprise.
Objective of the study - development of a marketing strategy for forming inter-firm communications of the enterprise.
Research methods employed in this study include critical analysis, synthesis, and systematization of the researched problem based on the interpretation of primary sources; expert evaluations and modeling; analysis of the effectiveness of activity results.
During the scientific research, the relevant scientific problem of developing a marketing strategy for forming interfirm communications of enterprises was addressed, which holds significant importance for both the economy of Khmelnytskyi region and Ukraine as a whole.
The development of a marketing strategy for forming interfirm communications of enterprises is examined from the perspective of economic efficiency and competitiveness of companies. A new approach to the use of internet technologies for shaping marketing strategies and the issues related to the development of an enterprise's marketing strategy are proposed.
A series of recommendations for improving marketing strategies of enterprises is put forward, which can contribute to further economic development of the region. Additionally, recommendations are provided regarding the use of digital marketing in the practices of Ukrainian companies.
The research findings can be valuable for practical applications in the fields of economics and management. The development of a marketing strategy for forming interfirm communications of enterprises can enhance the efficiency of company operations, increase profitability, and enhance competitiveness in the market.
Product Description
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Andrushkevych Zinaida M.
Bolotnikova Hrystyna Serhiivna
Dybchuk Liudmyla V.
Zaburmekha Yevhena Mykhailivna
Kobets Dmytro Leontiiovych
Kovalchuk Svitlana Volodymyrivna
Nezdorovin Oleksandr Vasylovych
Subachov Mykola Valeriyovych
Franchuk Lesya Volodymyrіvna
Tsurska Bohdana Hryhorivna
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2023-07-07
