Registration Number
0223U003838,
0123U102950
, R & D reports
Title
Management of enterprise activities
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Head
Yastremska Olena M., д.е.н.
Registration Date
10-07-2023
Organization
Simon Kuznets Kharkiv National University of Economics
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Report: 305 pp., 27 tables, 16 figures, 2 appendices, 298 sources.
ECONOMIC EFFICIENCY, VITAL ACTIVITY OF THE ENTERPRISE, MOTIVATION OF EMPLOYEES, STIMULATION OF TOP MANAGERS, PLANNING, INNOVATIVE ACTIVITIES, MARKETING ACTIVITIES, LOGISTICS SERVICE, LOGISTICS SERVICE, AND OUTSOURCING OF WAREHOUSE ACTIVITIES, CUSTOMER FLOW.
The object of the study is the management of the functional areas of the enterprise.
The purpose of the work is to improve the theoretical and methodological provisions for ensuring the economic efficiency of the enterprise's life activities based on the management of its main functional areas, such as innovation, logistics, personnel management, marketing, taking into account the management of customer flow.
Research methods — analysis, synthesis, theoretical generalization, system analysis, structural-logical analysis, statistical analysis, expert methods, fuzzy logic methods, multidimensional factor analysis, canonical correlation method.
The conditions for ensuring and determining the economic efficiency of enterprises' life activities are substantiated, the main one of which is the optimization of capital. The main motivation factors of enterprise personnel are identified, a methodical approach to stimulating the work of top managers is proposed. The process of planning innovative activities, the algorithm for choosing innovative methods of the enterprise's marketing activities have been improved. Methodical approaches to assessing the state of logistics service at the enterprise, the quality of its logistics service, proposals for outsourcing warehouse management are proposed. Approaches to customer flow management at the enterprise in the field of medical services have received further development, the features of which are the use of LEAN technology.
Product Description
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Velyka Elena Yu
Herashchenko Inna M
Demchenko Ganna V.
Kozlova Inna M
Kolodizeva Tetyana Oleksandrivna
Martynenko Maryna Viktorivna
Melnykova Kateryna V
Nebylytsya Olena Anatolijivna
Pasʹko Maryna I.
Sigaieva Tetiana Ye
Samoilenko Viktoria V
Tomakh Viktoriia V.
Tutova Anastasiia
Iastremska Olena
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2023-07-10
