Registration Number
0226U002350,
(0125U003856)
, R & D reports
Title
Formation of an effective communication policy for construction enterprises in conditions of military risks and restrictions
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Розроблення теоретико-методичного забезпечення щодо визначення процесу формування та застосування комплексу елементів комунікаційної політики підприємств будівельної галузі в воєнних умовах
Head
Iryna V. Zherebiatnikova, к.соц.н.
Registration Date
23-02-2026
Organization
Simon Kuznets Kharkiv National University of Economics
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Substantiation of theoretical and methodological principles and development of practical recommendations for the formation and implementation of an effective communication policy of construction industry enterprises in conditions of military risks and restrictions, taking into account the needs of anti-crisis management, digital transformation, and ensuring the sustainability of economic activity.
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The object of the study is the process of forming a modern communication policy toolkit for construction industry enterprises in wartime conditions.
The subject of the study is the theoretical and methodological foundations and applied aspects of developing and applying a set of communication tools for construction industry enterprises as a mechanism for increasing competitiveness during martial law.
The purpose of the work is to substantiate the theoretical and methodological principles and develop practical recommendations for the formation and implementation of an effective communication policy for construction industry enterprises in wartime risks and restrictions, taking into account the needs of anti-crisis management, digital transformation and ensuring the sustainability of economic activity.
Research methods are comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction.
Theoretical and methodological support has been developed to determine the process of forming and applying a set of elements of the communication policy for construction industry enterprises in wartime conditions; improving the process of forming and applying a set of elements of the enterprise's marketing communication as a mechanism for increasing competitiveness in conditions of military risks and restrictions; identifying ways to improve the theoretical and methodological base regarding the essence, structure and mechanisms for implementing the communication policy of enterprises in military conditions; systematizing the factors of influence of military risks on the communication processes of construction enterprises, in particular informational, organizational and social; considering the process of transforming the set of tools of the communication policy of enterprises in the construction industry in conditions of military restrictions and digitalization.
KEYWORDS: communication policy, construction industry.
Product Description
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Labunska Svitlana V.
Olena V. Kravchenko
Zhanna B. Bohdan
Olha H. Zyma
Pavlo V. Otenko
Tetyana Blyznyuk
Iryna V. Zherebiatnikova
Iryna O. Kinas
Yevhenii P. Lytovchenko
Stanislav V. Chepurko
Anton Gorbachov
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2026-02-23
