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Information × Registration Number 2125U003800, Article popup.category Стаття Title popup.author Хряпіна І. С. popup.publication 03-11-2025 popup.source_user Харківський національний економічний університет імені Семена Кузнеця popup.source https://repository.hneu.edu.ua/handle/123456789/37518 popup.publisher ХНЕУ ім. С. Кузнеця Description The article is devoted to the detailed analysis of marketing communication costs and to the question of classification of these costs. It allows to find out principles of their forming, allocation and ways of their reduction or optimization. Today it is an up-todate problem for enterprises, which produce consumer goods. popup.nrat_date 2025-11-24 Close