Registration Number
0213U001581,
0112U000002
, R & D reports
Title
Strategic management of the integrated marketing communications of the enterprise
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Head
Kot E.,
Registration Date
15-03-2013
Organization
Kharkov State Academy of Food Technology and Management
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In the work the economic essence of the concept "the integrated marketing communications of the enterprise" is specified; the role and place of the integrated marketing communications in a chain of creation of value for the consumer is proved; signs of the integrated marketing communications are systematized. The system of indicators of an assessment of the integrated marketing communications taking into account economic, communication and synergetic aspects of communicative activity of the enterprise is proved.
Product Description
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Андросова Т.В.
Бархатова Н.В.
Доброскок Ю.Б.
Дядін А.С.
Носач Л.Л.
Павлюк О.О.
Печенка О.І.
Соболева Н.Ф.
Тищенко О.О.
Чернишова Л.О.
Шталь Т.В.
Янчев А.В.
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2020-04-02
