Registration Number
0217U003205,
0112U000321
, R & D reports
Title
The using of marketing tools for the providing of sustainable development of territories
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Head
Budnikevich Iryna Mikhaylivna, Доктор економічних наук
Registration Date
25-01-2017
Organization
Yuri Fedkovych Chernivtsi National University
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The result of the complex of the tasks of research are theoretical generalizations, conclusions, recommendations and proposals for the use of marketing tools in the process of sustainable development. The theoretical aspects of marketing approach in development areas are found. The practice of marketing tools in the formation and development of regional markets is generalized. Suggestions to improve the mechanisms for the implementation of regional marketing strategies are proposed. The technology of using of special marketing tools to ensure the development of territories is proven. Within the scientific work the uses of modern marketing tools to establish strategic cooperation between the local community and retailers were developed, the directions of the strategic development of regional higher education institution based on marketing approach were defined, the testing methods of marketing analysis of consumer behavior on the regional food market during the crisis were carried out. The application of marketing tools in the process of cross-border cooperation and communication diversity of marketing programs promoting tourist attractiveness of border areas were developed as well.
Product Description
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Бабух Ілона Борисівна
Баранник Олександр Анатолійович
Буднікевич Ірина Михайлівна
Вардеванян Вардан Альбертович
Венгер Євгеній Іванович
Гавриш Ірина Іванівна
Грушко Олексій Олександрович
Кифяк Олександр Васильович
Клипач Андрій Ярославович
Кошкаров Степан Андрійович
Крупенна Інга Анатоліївна
Руденко Максим МИколайович
Татарчук Тетяна Миколаївна
Хохуляк Олеся Олександрівна
Ценклер Наталія Іванівна
Черданцева Ірина Геннадіївна
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2020-04-02
