Registration Number
0219U101526,
0117U006511
, R & D reports
Title
Institutional provide for the formation of competitive strategies of enterprises on the basis of socially responsible marketing.
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Head
Smerichevskyi Serhii F.,
Registration Date
06-09-2019
Organization
National Aviation University
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The research objective is to develop a methodological approach with scientific and practical recommendations for the development and implementation of modern effective competitive strategies of enterprises based on the modern theoretical and methodological basis of socially responsible marketing.
The result of the work is:
- the conceptual model of management of development of socially responsible marketing is substantiated;
- two main areas of research are devoted to interpreting the mutual vector of development between socially responsible marketing and corporate social responsibility;
- the model of the mechanism of consumer loyalty management on the basis of socially responsible marketing is substantiated;
- the strategic structure of CRM for the airline is proposed on the basis of social responsibility;
- the model of institutional support is proposed for the process of formation of the providing of socially responsible marketing on the development of such emphases of goal-setting in a competitive strategy that ensures its stability
Product Description
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Zatsarynin Serhii A.
Kovalenko Yevhen V.
Kolesnyk Maksym V.
Komandrovska Veronika Ye.
Malakhivska Ganna V.
Nalbandian Martin A.
Ramenska Svitlana Ye.
Sibruk Viktor L.
Tiurmenko Iryna I.
Ushenko Natalia V.
Cherpak Oleh Yu.
Yarmoliuk Oleksii Ya.
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2020-04-02
