Registration Number
0220U103602,
0116U008078
, R & D reports
Title
The marketing tools using for ensure competitiveness of the food industry
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Head
Petukhova Olga М., Доктор економічних наук
Registration Date
26-10-2020
Organization
National university of food technologies
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Scientific research work report: 97 pages, 1 part, 9 tables, 6 figures, 85 references.
MARKETING TOOLS, COMPETITIVENESS OF ENTERPRISES, COMPETITIVE ADVANTAGES, COMPETITIVE ENVIRONMENT, MANAGEMENT, CONSUMER BEHAVIOR, SALES MANAGEMENT, PROMOTION, CRISIS MARKETING MANAGEMENT.
The object of research is the process of choosing marketing tools to influence the competitiveness of the enterprise.
The purpose of research paper is developing recommendations for the using marketing tools in the formation of sustainable competitiveness of enterprises.
The research methods are systematic approach methods, portfolio analysis of customers, modern methods of studying consumer Internet behavior, approaches to assessing the effectiveness of marketing communications, in particular, online promotion of enterprise products.
Thera are researching marketing aspects of provided the competitiveness of enterprises and the formation of its competitive advantages, management of consumer behavior of the enterprise on the Internet, customer relationship management; management of consumer loyalty to the goods of enterprises at research paper.
Scientific research paper is identifies marketing tools of support food industry enterprises competitiveness, in particular, management of sales activities of food industry enterprises, ensuring the effectiveness of development and use of online tools to promote goods on the market. It is developed the recommendations for strategic directions formation of the system of crisis marketing management of food industry enterprises in the conditions of globalization processes.
Product Description
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Belova Tatiana H
Esh Svitlana M
Kapinus Larysa V
Krainiuchenko Olha F
Nikolaenko Irina V
Rozumeі Svitlana B
Semenenko Kateryna Yu
Skryhun Nataliia P
Chornous Ludmyla V
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2021-03-17
