Registration Number
0221U000096,
0116U003848
, R & D reports
Title
Problems and prospects of tourism and hotel and restaurant business in Ukraine
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Head
Pasieka Stanislava R.,
Registration Date
02-01-2021
Organization
Bohdan Khmelnytsky National University of Cherkasy
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The purpose of the research: To analyze the existing problems and suggest promising ways to develop the tourism industry and the hotel and restaurant industry.
Subject of work: analysis of the problem and development of prospects for the development of tourism and hotel and restaurant industry.
Main scientific results:
During the implementation of research work:
1) developed a systematic description of the features of management of integrated development efforts of enterprises in the cluster of tourism and recreation;
2) the theoretical and scientific-practical principles of greening research are analyzed and the directions of development of this aspect in the system of innovative direction of development of the hotel sphere are substantiated;
3) the theoretical features of the development of greening are studied and practical examples of its implementation in the activities of restaurants are given.
Practical value of results:
The project resulted in new knowledge related to the formation and reform of the tourism sector and the hotel and restaurant industry.
Conclusions: 1. Thus, within the cluster of tourism and recreation there is a multi-business environment, so strategic analysis is an integrated multi-level transformation of databases that are formed as a result of analysis of external and internal environment of the cluster and internal environment of its autonomous participants (microanalysis). the future is the basis for drawing up a strategic map, in terms of identifying success factors.
The main method of strategic analysis can be a transformed SNW-analysis, which, in our opinion, should be implemented according to the following algorithm:
1) assessment of the external environment of the cluster, using the following algorithms:
- segmentation of the medium of direct influence in terms of segments S (strong side), N (neutral side) and W (weak side). In this case, as factors influencing the autonomous members of the cluster, it is advisable to accept exte
Product Description
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Butenko Larisa Yu.
Drobotova Maryna V.
Kostyukova Olena M.
Krasnomovets Viktoriya A.
Radchenko Olga M
Yatsenko Volodymyr M.
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2021-01-02
