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Registration Number

0220U101765, 0117U005363 , R & D reports

Title

Promotion strategy in the market of higher education services

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Head

Savytska Nataliia L., Доктор економічних наук

Registration Date

20-02-2020

Organization

Kharkiv State University of Food Technology and Trade

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 Triggersanddriversofthemarketofhighereducationserviceshavebeenidentified; proceduraltoolsofthestrategicanalysisinthefieldofhighereducationhavebeendeveloped; amodelusedtoforecastchangesinpotentialdepthofthemarketofhighereducationproductshasbeenoffered; ascientificandthe author hasdevelopedpracticalapproachtoformandimplementthepromotion strategy of higher education institutions in social media; procedural tools to form a marketing strategy of higher education product promotion under conditions of the digital revolution; scientific and methodological approach used to evaluate components of HEI's brand and their element-by-element management; procedural tools of a comprehensive and express audit of a HEI's website.

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Afanasieva Oksana P.
Zhehus Olena V.
Krasnousov Andrii V.
Melushova Iryna Yu.
Mykhailova Mariia V.
Olinichenko Katerina S.
Priadko Olha M.
Savytska Nataliia L.
Tarasov Ihor Yu.
Chmil Hanna L.

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2020-04-02