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Information × Registration Number 0220U101765, 0117U005363 , R & D reports Title Promotion strategy in the market of higher education services popup.stage_title Head Savytska Nataliia L., Доктор економічних наук Registration Date 20-02-2020 Organization Kharkiv State University of Food Technology and Trade popup.description2  Triggersanddriversofthemarketofhighereducationserviceshavebeenidentified; proceduraltoolsofthestrategicanalysisinthefieldofhighereducationhavebeendeveloped; amodelusedtoforecastchangesinpotentialdepthofthemarketofhighereducationproductshasbeenoffered; ascientificandthe author hasdevelopedpracticalapproachtoformandimplementthepromotion strategy of higher education institutions in social media; procedural tools to form a marketing strategy of higher education product promotion under conditions of the digital revolution; scientific and methodological approach used to evaluate components of HEI's brand and their element-by-element management; procedural tools of a comprehensive and express audit of a HEI's website. Product Description popup.authors Afanasieva Oksana P. Zhehus Olena V. Krasnousov Andrii V. Melushova Iryna Yu. Mykhailova Mariia V. Olinichenko Katerina S. Priadko Olha M. Savytska Nataliia L. Tarasov Ihor Yu. Chmil Hanna L. popup.nrat_date 2020-04-02 Close