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Information × Registration Number 0120U105614, R & D request Title Linguistic and Communicative Concepts, Strategies and Tactics of Modern Mass Media and Publicistic Discourse Head Stiekolshchykova Valentyna A., Registration Date 19-12-2020 Organization International Philip Orlik University of Applied Sciences popup.description1 - to investigate conceptional features of structural units of publicistic and mass media discourses in the frame of social and cultural inheritance of national mass media environment; - to carry out substantiation and approbation of system of factors of efficiency,effectiveness and influentiality of modern mass media products; - to represent language personality of journalist, his/her cognitive abilities, world outlook and intellectual level as a background of media text; - to suggest qualified patterns of text creation strategies and tactics corresponding to national systems of values and European experience; - to develop propositions concerning introduction of ethical, legal and professional norms relative to world standards into mass media environment. popup.nrat_date 2024-12-10 Close