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Information × Registration Number 0121U100148, R & D request Title Neuromanagement and neuromarketing as innovative tools in economics Head Smutchak Zinaida V., Доктор економічних наук Registration Date 06-01-2021 Organization Flight Academy of National Aviation University popup.description1 Research of essence and substantiation of influence of neuromanagement on various aspects of activity from positions of the account of functional features of a human brain as the factor of formation of its potential and soft skills in particular, in the conditions of fast rates of changes of technologies and factors of external environment; as well as the study of the essence of an innovative type of marketing - neuromarketing, which creates new opportunities for the development, improvement and promotion of goods and services, taking into account the psychological and physiological characteristics of consumers. popup.nrat_date 2024-12-10 Close