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Information × Registration Number 0123U104934, R & D request Title Tourism digitization toolkit Head Bezugliy Ihor , Кандидат економічних наук Registration Date 04-12-2023 Organization Chernihiv Polytechnic National University popup.description1 Conducting an analysis of existing directions of digitization in tourism. Determination of the influence of the digitization factor on the activation of the service sector in tourism. Generalization of the characteristics of digitization trends and assessment of the prospects for their further development. Development of methodological recommendations for the distribution of virtual travel agencies. Conducting an analysis of IT technology for tour operating: GDS - global distribution systems, ADS - alternative booking platforms, CRS platforms for uploading information about hotels, airlines, tour operators to all sales channels, BSP - a business service provider that rents programs for tourism enterprises , ERP - corporate software for automated accounting and management of tourist enterprises, CRM - software function of interaction with customers. Analyzing the digitalization toolkit of tour operators-consolidators, initiative and receptive tour operators on the Ukrainian market of services. Assessment of prospects for the use of Global Distribution Systems (GDR). Development of recommendations for setting up "personal offices" of travel agents on the websites of tour operators. Development of recommendations for the use of Alternative Distribution Systems (ADS). Analysis of existing Internet portals on the Ukrainian market. Development of recommendations for the further development of Internet portals in the tourist direction. Development of recommendations for the activation of e-commerce in tourism. Implementation of information technology tools for the motivation of tourist trips: travel bloggers, television projects of the tourist direction, printed and multimedia products for the tourist business. Adaptation of travel journalism techniques to electronic means of commerce. Development of methodological recommendations for training copywriting specialists in tourism. Analysis of existing channels of professional communications in tourism. popup.nrat_date 2024-12-09 Close