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Information × Registration Number 0125U001126, R & D request Title Digital transformation of the marketing strategy of enterprises in the conditions of a changing business environment Head Lorvi Iryna F., к.е.н. Registration Date 17-02-2025 Organization Lutsk National Technical University popup.description1 Development of scientific and methodological approaches and practical recommendations for the effective implementation of digital technologies in the marketing strategies of enterprises. The research is aimed at identifying the impact of digital transformation on business competitiveness, analyzing modern digital marketing tools, and developing adaptive strategies to increase the effectiveness of enterprise marketing activities in a dynamic market environment. popup.nrat_date 2025-02-17 Close