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Information × Registration Number 0126U000025, R & D request Title Methodological approaches to the implementation of integrated marketing, pharmacoeconomic, and technological studies in the development of medicines for the optimization of pharmaceutical provision to the population Head Mariana B. Demchuk, Кандидат фармацевтичних наук Registration Date 04-01-2026 Organization Ternopil National Medical University named after I. Gorbachevsky of the Ministry of Health of Ukraine popup.description1 To substantiate and develop methodological approaches to conducting comprehensive marketing, pharmacoeconomic and technological research in the process of pharmaceutical drug development, which involves the integration of market analysis, economic feasibility assessment, optimization of technological parameters and quality assurance. The developed methodology should ensure the adoption of informed decisions on the creation of competitive and clinically appropriate drugs and contribute to the optimization of pharmaceutical provision for the population. popup.nrat_date 2026-01-04 Close