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Information × Registration Number 0126U000982, R & D request Title Philosophy of modern marketing in the context of global changes Head Mayovets Yevgen Yosyfovych, д.е.н. Registration Date 29-01-2026 Organization Ivan Franko National University of Lviv popup.description1 Research on the effectiveness of the use of various marketing tools under conditions of uncertainty caused by war. Analysis of trends in the development and application of innovative marketing tools aimed at influencing consumer behavior in the markets of consumer goods and industrial goods. Study of the impact of artificial intelligence on modern marketing activities. Assessment of behavioral aspects of marketing activities in the context of global transformations driven by political instability and digitalization. popup.nrat_date 2026-01-29 Close