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Information × Registration Number 0207U005464, 0103U005731 , R & D reports Title Specificity of social communications in modern Ukraine popup.stage_title Head Bakirov V.S., Доктор соціологічних наук Registration Date 13-04-2007 Organization Kharkov National University named after V.N.Karazin popup.description2 Object of research: the social communications. Subject of research: the particularities of social communications in modern Ukrainian society. Purpose of work: to develop models of communications in different social spheres. Research methods: analysis of scientific literature from the problems of social communications and analysis of sociology research data. The analysis of scientific publications and sociology research data of forming of gender identities by advertising communication has been made. Results of Science and Research work - the theoretical work with the purpose of conceptualization and development of theory-methodological research bases of the problem of social communications is made. The features of social communications in social, political, economic and spiritual spheres are analyzed. The special attention was given to the next aspects: the mass communication in ideological analysis perspective; the particularities of political communications; the business-communications and the dynamics of organizational communications; the constructing of gender in advertising communication; the public relations, in particular, in the field of communicative activity of universities and in sport; to the communicative aspects of consumer behavior. Results of Science and Research work may be used by at following development of scientific positions of the study of social communications; in an educational process in the educational courses of "The basis of communication theory", "The basis of mass communication", "Theory and practice of PR", "Political communications", "Sociology of advertising", "Sociology of sport" etc.; in practical development and application of communicative technologies in different spheres of social life. SOCIAL COMMUNICATION, MASS COMMUNICATION, POLITICAL COMMUNICATION, BUSINESS-COMMUNICATIONS, ORGANIZATIONAL COMMUNICATIONS, PUBLIC RELATIONS, ADVERTISING, COMMUNICATIVE TECHNOLOGIES, Conditions of the report reception: by the contract. 61077, Kharkov - 77, Square of Freedom, 4, Karazin Kharkov National University. E-mail: sociology@univer.kharkov.ua Product Description popup.authors popup.nrat_date 2020-04-02 Close