1 documents found
Head: Nyzhnyk V.M.. Management of the enterprise marketing potential. (popup.stage: ).
Khmelnytskiy National University. № 0209U008589
1 documents found
Updated: 2025-12-20
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0209U008589,
0109U005056
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Management of the enterprise marketing potential
Nyzhnyk V.M., Доктор економічних наук
04-11-2009
Khmelnytskiy National University
A research object is a process of management marketing potential. The purpose of work is development of recommendations in relation to the management of enterprise marketing potential. In the process of SEW approaches of the systems and complex were utilized. Research methods: sociological methods,traditional methods of economic analysis, economic mathematical methods, method of expert estimations, GAP is an analysis. Processing of data was carried out by the use of computer technologies and software. During implementation of work: essence and problems of management marketing potential is rotined in theory; the model of mechanism of forming of marketing potential is built; on the basis of the built model investigational perspective of forming of marketing potential of enterprise which does not have an own trade mark; methods and facilities of research of marketing potential of industrial enterprises are improved; theoretical results are practically tested. Results of SEW: the mechanism of forming of marketing potential is developed; the method of management of enterprise marketing potential is got, that allows to optimize marketing activity.
Григор'єва Л.В.
Косянчук Т.Ф.
Нижник В.М.
2020-04-02
Updated: 2025-12-20
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