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Information × Registration Number 0211U004398, 0106U004915 , R & D reports Title To elaborate methodic approaches and tools for marketing studies to improve innovation activities, to advance and realize scientific-technical products of Plant Production Institute popup.stage_title Head Tymchouk Viktor Mychailovych, Registration Date 03-02-2011 Organization Yurjev Plant Production Institute popup.description2 Object of the study: methodological approaches and tools for marketing research in improving innovative activities in the field of crop production. Aim of the study: optimizing innovation and marketing activities to promote and realize high technology products, primarily selection-seed innovation. Methods of the study: dialectical, abstract-logical, monographic, settlement and facilitative, economics and statistics. Result of the study: methodological approaches were developed regarding innovation scientific institution of agricultural profile. Performed basic directions of methodologies and tools to effectively transfer the selection-seed innovation in crop APP area. As a result of the study 70 scientific works were published (including 26 in the 2010 year). Product Description popup.authors Єгорова Наталія Юріївна Бабарика Галина Марківна Гребенюк Ірина Валеріївна Кущенко Олександр Олександрович Лісничий Валерій Анатолійович Матвієць Володимир Григорович Ожерельєва Валентина Миколаївна Пазій Іван Пилипович Садовий Олександр Олексійович Сало Олександр Сергійович Слєпцов Анатолій Михайлович Токарь Ігор Володимирович Фатєєва Олена Олександрівна Фурман Ніна Василівна popup.nrat_date 2020-04-02 Close