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Information × Registration Number 0211U006874, 0111U004385 , R & D reports Title Forming knowledges and abilities of educational services marketing at future masters of professional teaching popup.stage_title Head Asherov Akiva, Registration Date 04-05-2011 Organization Ukrainian Engineering-Pedagogic Academy popup.description2 Purpose of work: development of the methodical system of forming knowledges and abilities of educational services marketing at future masters of professional teaching in computer technologies, and experimental control of its efficiency. Research object: educational training process of future masters of professional teaching in computer direction. Research subject: structure and content of methodical system of forming of knowledges and abilities of educational computer services marketing at future masters of professional teaching. Research hypothesis. Analysis of normative documents, analysis of scientific-technical literature, international experience of services marketing development modern conceptions of marketing education allows to reveal and substantiate expediency of marketing training of engineering-pedagogical students in computer specializations, that is future masters of computer profile professional teaching. Analysis of services marketing development, in particular services marketing of higher education will allow to find out the actual tasks of educational computer services marketing. It will allow to substantiate amount and structure of educational material. Engineering pedagogics methods will allow to choose the methods of forming of knowledges and abilities of educational computer services marketing. Unification of didactics and pedagogical components will allow to create methodical system of forming marketing training of professional teaching masters of computer direction. For this purpose, and put forward the hypothesis formulated the following research tasks: 1. Developing content for methodic system of marketing knowledge and skills of educational computer services in the future graduates of vocational training: a) the requirements of knowledge and skills of future graduates of vocational training computer profile and b) developing methods to determine the content of educational material in) developing sequence schoolbooks, 2. Development of methods of teaching students in the "Marketing educational computer services" subject "Internet technology and telecommunications business, telecommunications business": a) development of didactic theme "Marketing Research as an integral part of teacher computer disciplines", b) development of didactic theme "Role of the positioning process of educational services in a professional teacher of computer science"; c) developing a didactic project theme "The role of advertising, public relations and cooperation with the media in promoting computer education service, d) creation of an electronic textbook on "The role of marketing in the professional elements of computer science teacher". 3. Detection efficiency study of the role of marketing strategy in the professional activities of computer specialists account. Product Description popup.authors Самойлова Катерина Володимирівна popup.nrat_date 2020-04-02 Close