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Information × Registration Number 0212U002384, 0109U008645 , R & D reports Title The study of commercial activity of the enterprises of trade and marketing strategy of their development. popup.stage_title Head Popova Ludmila, Registration Date 15-02-2012 Organization Kharkov State Academy of Food Technology and Management popup.description2 Investigated the strategic marketing of climate (macro-and the micro-climate) of the trading networks of the city of Kharkiv, the development of the capacity of the strategic marketing management of commercial activity of the enterprises of trade. Conducted diagnostics of strategic planning of marketing management of the commercial activity of the enterprises. Developed a matrix of strategic positions of the enterprises of trade, profiles of economic and social efficiency of strategic marketing management of commercial activities. He has proposed an effective marketing strategy of development of the enterprises of trade. Product Description popup.authors Афанасьєва О.П. Жегус О.В. Красноусов А.В. Кривошеєва Н.М. Мітяєва Т.Л. Михайлова М.В. Мороз О.Р. Олініченко К.С. Парцирна Т.М. Прядко О.М. Раковська О.С. Савіна В.С. Синицина Г.А. Тарасов І.Ю. Черкашина Л.В. popup.nrat_date 2020-04-02 Close