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Information × Registration Number 0212U002721, 0111U000116 , R & D reports Title Improvement of management of marketing activity of chemical and petrochemical enterprises in the conditions of vagueness popup.stage_title Head Pryalin Michel Anatol’evich, Registration Date 01-02-2012 Organization State higher educational entity "Ukrainian State University of Chemical Technology" popup.description2 Investigation's object - marketing toolkit which is used at the domestic enterprises of chemical and petrochemical branch. The purpose of the work - Working out of recommendations about increase of efficiency of economic activities of the industrial enterprises by attraction of marketing approaches. Methods of researches: dialectic method of knowledge, the analysis, synthesis, the statistical analysis, economic-prognostic methods and other. Branch changes in the domestic market of the chemical and petrochemical industry are investigated. Dynamics of volumes of realization of chemical and petrochemical production, recession and lifting stages in economic activities of the enterprise in the conditions of crisis is revealed. The marketing policy, efficiency of use of marketing toolkit by the enterprises of the chemical and petrochemical industry in the conditions of crisis is analysed. Recommendations about increase of efficiency of economic activities of the industrial enterprises by attraction of marketing approaches are developed. Usage area - manufacture of products of oil refining (DF 23.20.0); researches of market condition and public opinion revealing (К 74.13.0). Product Description popup.authors Журавель Віра Володимирівна Колесніков Володимир Петрович Кучкова Ольга Вікторівна Овчаренко Ольга Вікторівна Рєпіна Земірахан Ібрагімівна Фарафонова Катерина Сергіївна Чуприна Наталія Миколаївна Юрченко Алла Сергіївна popup.nrat_date 2020-04-02 Close