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Information × Registration Number 0212U006855, 0111U009479 , R & D reports Title Commercial designation in the marketing of the company popup.stage_title Head Kovalchuk S. V., Registration Date 19-07-2012 Organization Khmelnytskiy National University popup.description2 Purpose - The role of commercial signs in the marketing activities of a subsidiary consumer union "Derazhnyanskyy plodokonservny plant regional consumer society". Object of research - the efficient operation of the business in the modern business environment under the conditions of new commercial designations of enterprise business. The subject of this study research is theoretical and methodological principles and practical aspects of the commercial designations in the marketing of the materials subsidiaries consumer union "Derazhnyanskyy plodokonservny plant regional consumer society." Research Methods. To achieve this goal used logic, system analysis, system approach, modern information technology. Posed and solved a new urgent task of introducing commercial designations in the marketing of the food industry based on marketing to enhance their efficiency and increase in intangible assets. The study will be developed for commercial use designation of business marketing, analogues of which there are no. The main results of the research used to develop methods of implementing commercial signs marketing activities of a subsidiary consumer union "Derazhnyanskyy plodokonservny plant regional consumer society". Product Description popup.authors Ковальчук Свiтлана Володимирiвна Косенко В. М. popup.nrat_date 2020-04-02 Close