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Information × Registration Number 0215U003562, 0110U001128 , R & D reports Title Theoretical and practical problems of modern marketing. popup.stage_title Head Shtefanych Dmytro Andriyovych, Registration Date 24-02-2015 Organization Ternopol National Economic University popup.description2 The main research object is companies' marketing activity in modern conditions. The research subject is theoretical and practical problems of modern marketing. The research goal is set due to the solution of such an important task as critical analysis of theoretical material and practical aspects of the marketing activities of a number of companies, and also research of directions to improve the work and development of appropriate methods for their use in practical activity. The most significant results of the research are: to develop theoretical and practical provisions to improve marketing; in particular, for the first time to such an extent methodological principles of marketing analysis of commercial policy in terms of its components such as marketing logistics and marketing communications are justified; a new approach to managing marketing risks is proposed and stages of its management are developed; the research of new food products by using methods of degustation analysis in the marketing mix is proposed. Marketing issues to ensure the innovation process in the brewing industry and marketing issues to ensure national product differentiation strategy in the manage-ment of the brand are improved. The problems of relationship marketing between consumer and producer in terms of globalization and the problems of marketing of sports goods industry got further development. Product Description popup.authors Братко Олександра Семенівна Гладій Христина Григорівна Демкура Тарас Володимирович Зацна Люба Ярославівна Курант Тетяна Ігорівна Матвіїв Микола Ярославович Мигаль Оксана Фелікіссімівна Окрепкий Ростислав Богданович Ониськів Віталій Олегович Цетнар Лариса Олегівна popup.nrat_date 2020-04-02 Close